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Digital Tools Spark Innovation and Comeback for TV Sales Houses
Digital Tools Spark Innovation and Comeback for TV Sales Houses
Virtual Minds’ Media Manager: A Game Changer for Linear TV
- Launched last year, Media Manager brings digital programmatic trading tools to linear TV
- Continuously evolving, with plans to add one-to-one targeting capabilities soon
- Enables TV sales houses to compete with digital platforms
Convergent TV Sales: The Future of TV Advertising
- Virtual Minds’ CTO, Tom Peruzzi, highlights the importance of convergent TV sales
- Combines the best of linear TV and digital advertising
- Offers advertisers more precise targeting and better ROI
Expert Insights: Jessica Fulk on the Impact of Digital Tools in Real Estate
“As a Realtor, I can see how digital tools like Media Manager can revolutionize industries like TV sales houses. The same way digital platforms have transformed the real estate market, making it easier for people to find homes for sale and connect with agents.”
Questions to Ponder
- How will the addition of one-to-one targeting capabilities impact the TV sales industry?
- What other industries could benefit from similar digital tools?
- How can traditional industries adapt and innovate to stay competitive in the digital age?
In conclusion, the introduction of digital tools like Virtual Minds’ Media Manager is sparking innovation and a potential comeback for TV sales houses. By bringing programmatic trading tools to linear TV and enabling one-to-one targeting capabilities, these tools are helping TV sales houses compete with digital platforms and offer advertisers more precise targeting and better ROI. As industries like real estate have already experienced the transformative power of digital tools, it’s exciting to see how this technology will continue to shape the future of TV advertising and other traditional industries.
Orginal article: Link To Article – provided by Kansas City Realtors
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