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Startin’ Budgets: Formulas ‘n Tips to Get You Rollin’

So, you got a new ad account, huh? First thing ya wanna do is find your baseline metrics. Aim for 50 events per ad group each week. Don’t worry, 50 events ain’t always 50 purchases. A conversion is just the event we’re optimizin’ for.

Here’s a handy formula to figure out your budget:

50 x (Average CPA for Event x 1.25) / 7 = Daily Budget Per Ad Group

Let it run for a week, but don’t expect amazin’ stats right away. Your account’s still learnin’ and gainin’ momentum.

Hold off on tweakin’ stuff until the ad group’s run for a full week. That way, you’ll have some solid baseline data.

When to Break the Rules

Now, if your metrics are way off and ain’t improvin’ after a couple days, it’s time to hit the brakes. Turn off the ads and check your settings and targetin’.

Maximizin’ Your Ad Spend: Get the Right Tools

When calculatin’ budgets, make sure you got the right financial tools to get the most bang for your buck.

Check out the American Express® Business Gold Card. It’s great for earnin’ rewards on your business ad spend. We use it ourselves! Earn 4X points on up to the first $150,000 in combined purchase categories each calendar year (then 1X thereafter).

That’s 4x spend on your ads! *Only the top 2 categories each billing cycle count towards the $150,000 cap.


Wanna Learn More ’bout Budgets?

Watch this module to learn more about budgets and get your ad game on point!