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Consumers Shift Towards Sustainable Companies: A Harris Poll and Arbor Day Foundation Study

A recent Harris Poll conducted by the Arbor Day Foundation revealed that 7 out of 10 consumers prefer to spend money with companies committed to sustainability. The findings demonstrate a shift in consumer behavior, with more people supporting environmentally friendly businesses.

The Changing Landscape of Consumer Preferences

The study conducted in Kansas City, Missouri, highlights the growing trend of eco-conscious consumers who are willing to invest in sustainable products and services. Dan Lambe, CEO of the Arbor Day Foundation, discussed the poll’s findings and their implications on the changing landscape of consumer preferences.

Impact on Business Strategies

The increased interest in sustainable businesses has led many companies to reevaluate their practices and implement eco-friendly strategies. Businesses that prioritize sustainability can not only attract more customers but also contribute to a greener future. The results of the Harris Poll show that environmentally conscious companies are gaining popularity and becoming more competitive in the market.

The Role of the Arbor Day Foundation

The Arbor Day Foundation is a nonprofit organization dedicated to promoting the importance of trees and environmental stewardship. They work to educate people about the benefits of trees, inspire tree planting, and celebrate the importance of proper tree care. Through initiatives like the Harris Poll, the Arbor Day Foundation aims to raise awareness about the need for sustainable practices in businesses and the positive impact they have on consumer behavior.


The findings of the Harris Poll conducted by the Arbor Day Foundation demonstrate a growing trend among consumers to support sustainable companies. As more people prioritize eco-friendly products and services, businesses are encouraged to adapt their strategies and invest in sustainable practices. This shift in consumer behavior is not only beneficial for the environment but also promotes a more competitive market for green businesses.

Orginal article: Link To Article – provided by Kansas City Realtors